Seasonal hires are just as important to your brand as your permanent, full-timers because customers do not know the difference between seasonal and regular employees. Both represent your brand; both are responsible for creating a great customer experience.
Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision. For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players