In-store Data Collection vs. Retail Audit

Type "mobile data collection" in your favorite search engine and you will find a large number of vendors in this category.   Unfortunately, data collection alone does not, and cannot, help retailers and consumer packaged goods companies.  Why? Data collection is a means to an end, not an end in itself.  Focusing on the means can … Continue reading In-store Data Collection vs. Retail Audit

7 Store Data Collection Scenarios

Let us look at several scenarios involving the collection and dissemination of store-based data. 1. Merchandising and service standards. A district manager visits her franchisees and uses her tablet or smartphone to run a quarterly audit on each store’s compliance with merchandising and service standards. 2. Work order forms. A store manager fills out a work … Continue reading 7 Store Data Collection Scenarios