Lexicon for Retail Audits and Brand Standards

Why a lexicon? Many industries have their own vocabulary to describe the various facets and nuances of their trade. Retail audits (also called store walks or store inspections) are no exception. Since we could not find a suitable lexicon for retail audit terms, we built one. This lexicon is based on our interactions with retailers … Continue reading Lexicon for Retail Audits and Brand Standards

Dealing With a Low Score

Scoring a store against brand standards can elicit emotionally-charged reactions by the franchisee or store manager. Most operators/franchisees take pride in their work and can struggle with a disappointing visit score and district manager guidance. Was the district manager too harsh or unfair? Is my store really lacking in certain areas as the visit's score, … Continue reading Dealing With a Low Score

The Mighty Action Plan

What is an action plan? When the district manager walks a store/location, she is bound to find issues. Even the best and most diligent operators make mistakes occasionally. Brand standards exist for a reason: they protect the brand and make locations more inviting to guests and more profitable. The action plan is an opportunity to … Continue reading The Mighty Action Plan