Checklist for Wireless Authorized Retailers

Checklists ensure that wireless authorized retailers merchandise and sell consistently with company standards and reseller contractual obligations. Regular audits help retailers and distributors be proactive and address issues before they become major problems. Audits also tend to cut costs and drive sales. Below, a list of criteria for auditing wireless authorized resellers. Notes to Compliantia … Continue reading Checklist for Wireless Authorized Retailers

March Madness: The Thrill of Sports Merchandising Victory

In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory

Store Execution: Purpose, Scope and Best Practices

This article sheds some light on the purpose, scope and best practices of store execution.  The intended audience is merchandisers, retail operations professionals, area sales professionals, consumer packaged goods manufacturers as well as wholesalers. Definition, purpose and scope of store execution Definition Store execution is a set of practices and enabling technologies responsible for the … Continue reading Store Execution: Purpose, Scope and Best Practices